Your website and Google marketing, managed together.
Sample · stop 01 · Search, Tuesday evening
Linden & Slate PaintingPainter · Linden FallsWebsiteDirectionsCall
Sample · stop 02 · Page viewed on a phone
Sample · stop 03 · Form inquiry, 7:42 pm
Name—
Email—
Request a quote
Sample · stop 04 · Wednesday morning
- Reached
- Wednesday, 8:10 am
- Outcome
- Walkthrough booked for Friday
- Logged for
- The monthly review
Sample · stop 05 · Month end · no figures
- Advertising spend
- —
- Clicks
- —
- Inquiries
- —
- Reached
- —
- Quoted
- —
- Booked
- —
For established local service businesses: one accountable person builds and cares for your website, manages your Google Search ads and Business Profile, and reviews the inquiries that come in.
$2,000 per month, proposed. Advertising spend and setup are separate. See the estimate and monthly sheets.
How an inquiry travels
One inquiry, stop by stop, and who does what at each.
01 A search, an ad, a listing
- Howard
- Writes and manages the Search ad and keeps your Business Profile accurate.
- You
- Approve the advertising budget, which you pay directly to Google.
Linden & Slate PaintingPainter · Linden FallsWebsiteDirectionsCall
Searched “interior painter near me” and saw this ad for Linden & Slate, the fictional painter.
02 The service page
- Howard
- Builds and maintains a page that says what you do, where, and how to ask.
- You
- Supply photos of your own work and approve the words.
Interior painting: what is included, how long it takes, and a short quote request.
03 The inquiry
- Howard
- Keeps the form and the phone path working so inquiries reach you, and counts what the agreed measurement can see.
- You
- Nothing yet. It lands in your inbox or rings your phone.
Name—
Email—
Request a quote
04 Your follow-up
- Howard
- Records what happened so the monthly numbers mean something.
- You
- Call back quickly, then tell me the outcome: reached, quoted, booked, or not a fit.
- Reached
- Wednesday, 8:10 am
- Outcome
- Walkthrough booked for Friday
- Logged for
- The monthly review
05 The monthly review
- Howard
- Prepares a plain summary: inquiries, sources, quotes, jobs, and what to change.
- You
- Decide the next step with me in one scheduled conversation.
- Advertising spend
- —
- Clicks
- —
- Inquiries
- —
- Reached
- —
- Quoted
- —
- Booked
- —
Next step, written down: pause the exterior ad until spring.
What the work looks like
Concept website — fictional business; not a client result
A one-page concept for Linden & Slate Painting, built to show the layout, the words, and the inquiry path.
See the example and the reasoning
From the first call to monthly care
Fit call
A short conversation about your business, your area, and whether this fits.
Agree the offer
Which one or two services to advertise, who should see them, and what a good inquiry looks like.
Build and set up
The site, authorized access to the accounts you own, and the counting of inquiries.
Test, then launch
The Search campaign goes live only after you approve the budget and the ads.
Care and review
Agreed site edits, campaign and profile checks, an inquiry review, and one conversation a month that ends with a next step.
One fee. What sits outside it.
The monthly fee covers the site, the Search campaign, the Business Profile, the inquiry review, and our monthly conversation. Advertising spend, setup, and platform costs sit outside it.
Everything included and excluded| Item | Amount | Status |
|---|---|---|
| Monthly care | $2,000 per month | |
| Initial setup | $2,000 once | Paid once, before launch; outside the monthly fee. |
| Ad spend | Separate | Paid by you directly to Google; no minimum set. |
| Platform costs | Separate | Domain, hosting and agreed subscriptions, billed separately. |
Both fees are proposals awaiting owner approval; neither is a quote.
See whether this fits your business
A fit call is a short conversation about your business. If the offer will not help you, I say so.
Who this fits, and who it does not
$2,000 per month, proposed. Advertising spend and setup are separate.